You're asking us a lot of really good questions and we've taken the time to give you what we think are really good answers. If you disagree, please contact us and give us a chance to elaborate.
Most Frequently Asked Question: If the campaign isn't successful, are you going to close the store?
Our hope and prayer is for a successful campaign that allows us to rebuild what has been lost during the past 11 months. The struggle isn't over when the construction ends in late November. It's just the beginning. If we don't tilt and replenish our store,it won't be pretty, but we will still keep our doors open and fight to weather the storm.
When will this road construction end?
As of last week, the city engineer reported that the project would be completed "ahead of schedule." Late November for the current phase. Starting in early 2014,
another project will begin on North Main Street which will present challenges, but nothing like what we have endured in 2012-2013.
What will you do with $60K? What about the money raised in store from T-shirt sales and cash donations.
75% of the tilt fund will be used to pay vendors. Since road construction began, our monthly sales have decreased by 40% and in nine out of eleven months we have not sold enough product to even cover our basic monthly overhead. Therefore, payments to vendors for inventory are behind and must be caught up in order to restock our shelves. The other 25% will be used to purchase new inventory and restock the store. Anything above and beyond our tilt goal will be split evenly towards paying vendors, upgrades to the store, and keeping a reserve of cash until we fully rebound from the road construction. Cash donations in the store are donated to the tilt fund through Imagination Station and those are kept whether we tilt the campaign or not. Cash donations and proceeds from t-shirt sales, as well as grassroots campaign fundraisers will be used by Imagination Station immediately to meet its monthly overhead and required vendor payments.
What is Crowdtilt? Why did you choose Crowdtilt?
Crowdtilt is an online service to engage your CROWD of friends to achieve a common goal. When that financial goal is met, the funds are TILTED to Imagination Station (given to us). If our crowd doesn't meet the financial tilt goal ($60,000), your pledge to donate is cancelled and nothing is charged to your credit card account. Imagination Station started a Crowdtilt Campaign upon the advice of several customers who suggested we "put out a donation jar" to help cover the loss of income incurred during the road construction. With a large and loyal fan base as well as engaged social media network, Crowdtilt is an exciting way to rally our crowd together to work towards a common goal. Also, our success with the campaign helps us see the level of interest in keeping Imagination Station open. If you prefer Imagination Station receive your donation whether we reach our financial goal or not, please visit the store and make a cash or check donation. Imagination Station deposits those funds, uses them immediately, and pledges them towards our Crowdtilt goal as a "Donation Jar" donation. Since these funds are already deposited by us, they are not at risk and remain ours whether we tilt or not. Either way, we appreciate your vote of confidence and are humbled by your generosity towards the store.
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